New partnership will offer world’s first transparency certification programme for customer service operations.
ServeMeBest and AJA Benelux have signed a Heads of Agreement to enter into a strategic partnership to offer a unique certification programme for customer service transparency. ServeMeBest creates tools that enable organisations to bring real transparency to customer interactions, while AJA Benelux is part of the AJA Group, a worldwide third party registrar. Together, the companies will make it possible for any organisation to show a tangible commitment to transparency in customer care, by getting independent certification and displaying a mark of transparency.
“We’re delighted to have found the right partner for this programme” said ServeMeBest founder, Ali Alkhaja. “The top customer service performers are looking for ways to show their quality, and transparency certification is a fresh and innovative way to do that”.
For AJA Benelux, Louis Coomans said “It’s an exciting new area for us. We’re experts in international standards compliance, and we know the benefits that certification can bring to organisations. ServeMeBest have a very interesting approach and we think this new transparency certification programme is going to be great for both business and consumers”.
AJA Benelux will be the exclusive worldwide reference branch for the new standard, which is designed to ensure that organisations follow best practice in dealing transparently with their customers. The programme will encourage businesses to open up previously hidden CRM system data to the consumer, enable consumers to access their call recordings automatically, and ensure publication of data on customer service performance, such as on-hold waiting times.
“Most people still want to use the phone for customer service, but are frustrated by long waits and poor quality responses”, said Mr Alkhaja. “I was at a seminar in the UK recently, and the data is staggering, with 50% of consumers switching because of bad service or a
breakdown in trust. Our technology is specifically designed to let organisations keep their customers’ trust by being more transparent, and certification will play a big part in that. Everyone is looking for a marketing edge, and there’s a huge opportunity ahead.”
Trust+ is the flagship product of the ServeMeBest suite, and it enables organisations to share call recordings with callers in a transparent way. Other suite products include Survey+, a mobile survey service designed to gather instant feedback on call service quality and Promotion+ which is a tool to replace IVR marketing with personalised mobile engagements. ServeMeBest specialises in telecoms technology innovations, holding US patents and EU patent pending applications.
AJA Benelux is part of AJA Group, which has offices in thirty four countries worldwide. As well as offering third party registrar and training services for ISO standards, AJA is engaged in a range of certification programmes in areas that include sustainable forestry, energy efficiency and human rights.
For more information:
ServeMeBest
www.servemebest.com
info@servemebest.com
Ali Al Khaja
+97339463463
AJA Benelux
ajaeurope.eu
ajaregistrarsgroup.com
Louis.coomans@ajabenelux.com
+32496562969